One-stop Customer Service System
Centralised management of omni-channel messages from WhatsApp, FB, IG, LINE, WeChat to website live chat.
Surge in reservation rates
Boost in club attendance
Coupon redemption rate
As the world’s only oxygen-enriched fitness club, perFIT partnered with Omnichat to build an automated, humanised O2O journey via the WhatsApp Business API. Across its four premium Hong Kong locations, including Tsuen Wan, Sha Tin, Mong Kok, and Wan Chai, perFIT successfully bypassed manual follow-ups and plugging funnel leaks.
Intelligent WhatsApp Upgrades for Comprehensive O2O Optimisation
Omnichat has fundamentally sealed the leaks in our marketing funnel. By providing complete data transparency, it has allowed us to maximise our marketing ROI while simultaneously elevating our customer booking experience by 36% and our show-up rate by 28%.
When a customer clicks a social media ad, an intuitive native booking calendar immediately populates.
Precision Scheduling: Customers can seamlessly select their preferred branch and time slot in 30-minute intervals, instantly receiving an automated booking confirmation.
78% Chatbot Triage Rate: The 24/7 automated chatbot efficiently resolved 78% of routine administrative enquiries, meaning only 22% of complex queries needed to be routed to human agents.
The Business Impact: This dramatically increased the conversion rate from lead to booking while relieving front-line staff of heavy administrative burdens.
Automated Touchpoints: Omnichat automatically dispatches a tailored WhatsApp Reminder 24 hours prior to the scheduled appointment, drastically reducing no-shows caused by forgetfulness.
Building Trust and Warmth: Once a dedicated sales agent takes over the conversation, they proactively enquire about the client’s fitness goals or past injuries.
The Business Impact: perFIT establishes deep trust before the client even steps into the fitness centre, significantly securing the physical show-up rate.
Using the accumulated tag data, perFIT rolls out bi-weekly or monthly segmented WhatsApp broadcasts. These campaigns combine interactive, gamified elements with exclusive trial vouchers.
The Business Impact: This gamified retargeting engine achieved an incredible 47% coupon redemption rate, smoothly driving digital leads into physical store trials. Furthermore, the WhatsApp broadcast open rate soared to 80%—vastly outperforming traditional SMS marketing and maximising efficiency without inflating ad spend.
Achieved a 36% surge in reservation rates and a 28% boost in club attendance.
Centralised management of omni-channel messages from WhatsApp, FB, IG, LINE, WeChat to website live chat.
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