Amplifying E-Commerce Transformation and Customer Satisfaction with WhatsApp

Swire Resources centralises and manage all WhatsApp enquiries on Omnichat. The automated chatbots are also set up to handle 79% of simple enquiries, improving customer service efficiency. Using WhatsApp as a marketing channel, Swire blasted out WhatsApp Broadcast messages to promote special offers for higher engagements and conversions.

Swire Resources continuously enhance its e-commerce strategy with its commitment to innovation and customer satisfaction.

Enquiries Handled by Chatbot

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Delivery Rate

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Read Rate

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Speaker

Christine Tam

Senior E-commerce Manager

Swire Resources Limited