MS.RIGHT MEDICAL

MS.RIGHT MEDICAL Boosts Appointment Attendance by 80% via Omnichat Precision WhatsApp Broadcasts

By partnering with Omnichat, the brand implemented a comprehensive conversational marketing strategy to deliver a more personalised and automated experience.
60%

Reduced manual workload

80%

WhatsApp broadcasts boosted attendance

60%

Increased the WhatsApp booking rate

Brand Story

MS.RIGHT MEDICAL is dedicated to creating value and building self-confidence for women, offering professional laser hair removal and medical aesthetic services. With “Personalised Customisation” at its core, their expert team of beauticians and therapists provides precision-driven advice to help every woman achieve a beautiful transformation.

Leverage
to achieve business goals
Boosted operational efficiency, appointment attendance, and overall customer satisfaction

MS.RIGHT MEDICAL implemented Omnichat’s WhatsApp Business API Marketing Automation

Omnichat automates our complex booking process, allowing our team to focus entirely on professional treatments and consultations. Balancing operational efficiency with a personalised customer experience is key to winning long-term trust.

The customer service team at MS.RIGHT MEDICAL

Click-to-WhatsApp Ads (CTWA)

MS.RIGHT MEDICAL utilised Click-to-WhatsApp Ads (CTWA). When potential customers click a Facebook ad, they are redirected to WhatsApp with a pre-set message: “I’d like to inquire about the $380 hair removal offer.” The system immediately sends an automated reply with offer details, allowing the team to address concerns instantly and provide personalised advice, effectively shortening the consideration cycle.

Segmentation Tags with WhatsApp Precision Broadcasting

MS.RIGHT MEDICAL paired segmentation tags with WhatsApp Precision Broadcasting to achieve remarkable results: By automating WhatsApp reminders before treatments, appointment attendance increased by 80%. Clients can also reply instantly to reschedule, allowing the brand to release slots to other patients earlier.

Automated KOL Performance Tracking

Tracking the ROI of influencers was once a challenge. MS.RIGHT MEDICAL now uses Omnichat’s Keyword Auto-Reply function. When a client enters a specific KOL’s name, the system instantly triggers that KOL’s exclusive offer.

The enterprise no longer needs manual tallying; the Omnichat backend automatically records the trigger count and subsequent conversions for every keyword. This allows the brand to evaluate the lead volume, actual bookings, and true ROI for each KOL

WhatsApp reduced manual workload by 60%

By leveraging multi-channel marketing automation, the brand successfully reduced manual workload by 60%, freeing up staff to focus on high-value consultations.

features used by the brand
Broadcast
Broadcast WhatsApp, Facebook, LINE messages to target audience. Reports for reviewing revenue and click-through rate results are generated automatically.
Customer tags
Tag customers based on their behaviour such as browsing pages, clicking buttons, interacting with Chatbot, and purchasing items for remarketing.
Automated Chatbot
Set up automated WhatsApp, FB, IG and LINE Chatbot to reduce customer waiting time.
Product Referral Link

Connecting with product feed, sales agents can send product referral links with a few clicks, which increases conversion rate.

FB / IG Comment Auto-reply

Personalised replies can be sent when customers comment on FB / IG posts or stories.

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