Broadcast
Broadcast WhatsApp, Facebook, LINE messages to target audience. Reports for reviewing revenue and click-through rate results are generated automatically.
CTR on precise WhatsApp broadcasts for emergency notifications
reduction in administrative workload
CTR for targeted marketing promotions broadcasts
Stanford Swim School is the largest swim school in Hong Kong. It provides one-stop services to numerous local institutions, ranging from pool construction and infant swimming programs to children’s swimming lessons and professional swim team training. Currently, Stanford manages and operates over 25 indoor heated swimming pools across Hong Kong.
Stanford Swim School introduced Omnichat’s WhatsApp Business API solution, evolving traditional management into an intelligent system
Through tagging and automated journeys, we not only precisely capture every potential parent online and offline but also ensure the system provides the most supportive care when they need it most, turning strangers into students and students into Stanford’s loyal fans.
The brand collects data from online and offline channels for precise segmentation. Utilising tagging and customer attributes, the system automatically records student names, nearby pools, and interested class types. Based on parent tags and attributes, the system delivers tailored course information at the perfect time. When a student has 1–2 lessons remaining, the system automatically triggers a WhatsApp reminder to ensure a seamless renewal process.
Stanford introduced WhatsApp Flows, providing a simple payment proof submission process. Parents enter student and payer names and upload receipts directly within the WhatsApp dialogue. The accounting department can verify complete records at any time via the Omnichat backend.
Stanford uses targeted WhatsApp Broadcasts to replace inefficient manual messaging：
Pre-set answers provide instant, standardised responses to common queries. Real-time keyword detection ensures parents receive relevant information immediately, reducing latency and eliminating manual monitoring.
Reduced recruitment administrative burden by 90% via WhatsApp marketing automation
Support tracking customer identities across channels. Customers connect with WhatsApp, FB, and LINE on the website, and their omnichannel behaviour will be recorded for remarketing.
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