Broadcast
Broadcast WhatsApp, Facebook, LINE messages to target audience. Reports for reviewing revenue and click-through rate results are generated automatically.
CTR on Personalised WhatsApp Broadcasts
New User Growth Attributable to WhatsApp
Coupon Open Rate Via a Seamless O2O Loop
As Australia’s No. 1 dermatological brand for dry or sensitive skin^ and a cornerstone of Ego Pharmaceuticals, QV Skincare is driven by a singular mission: to transform skin health through science.
QV Skincare partnered with Omnichat to deploy a sophisticated Social CRM architecture
Partnering with Omnichat has empowered us to establish a high-performance loyalty ecosystem. From data acquisition to end-to-end automation, their Social CRM provides a comprehensive solution to scale our digital footprint while upholding our brand authority.
By digitising offline touchpoints like event registrations and coupon redemptions, QV converted anonymous shoppers into digital profiles. Upon opting in, customers were guided by an automated chatbot through a Skin Type Questionnaire, allowing the brand to instantly segment users into precise personas—ranging from general dry skin to high-need eczema patients.
By broadcasting educational advice and exclusive seminar access via WhatsApp—such as the “Support World Eczema Awareness Month Campaign”—QV created a high-value entry point for new customers. This value-first approach drove massive market expansion, with a remarkable 74% of entering users being entirely new to the brand, successfully capturing a massive segment with no prior brand history.
The final piece of the ecosystem was a seamless Online-to-Offline (O2O) loop. By leveraging Meta Click-to-WhatsApp ads, QV directed prospects into private conversations where keyword triggers would issue unique WhatsApp coupons. These redeemed coupons allowed the brand to track the entire customer journey from a digital click to a physical purchase. This integrated flow achieved a 46% coupon open rate, significantly outperforming the skincare industry average.
Driving 74% New User Acquisition through “Education-First” Marketing
Support tracking customer identities across channels. Customers connect with WhatsApp, FB, and LINE on the website, and their omnichannel behaviour will be recorded for remarketing.
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