Message Open Rate driven by targeted WhatsApp broadcasts
Monthly Sales generated by an agent closing property deals in one month
chats with dedicated consultants
JLL x Omnichat: Single Agent Closes £8.7M+ Monthly Property Deals via WhatsApp Automated Sales Strategy
JLL (Jones Lang LaSalle) is a Fortune 500 leading global commercial real estate and investment management firm with a 200-year legacy, operating across 80+ countries with over 112,000 employees worldwide. JLL has helped clients acquire, build, occupy, manage, and invest in a diverse portfolio of commercial, industrial, hotel, residential, and retail properties. In Hong Kong, JLL International Residential has been a pioneer for over two decades, connecting local investors, high-net-worth individuals, and parents planning overseas education with top-tier residential opportunities in global gateway markets, including the UK, Australia, Japan, Dubai, and Southeast Asia.
JLL Residential partners with Omnichat to deploy an automated sales strategy spanning data acquisition, smart segmentation, personalised engagement, and strategic re-engagement—to establish JLL Residential as the definitive research-led authority for international property investment.
When starting digital transformation, we didn’t just adopt a tool, we set to redefine investor engagement. Partnering with Omnichat, we turned WhatsApp into our primary engine for high-value client retention and cross-border conversions.
Investors clicking the ad bypass form friction and enter a 1-on-1 private chat, immediately binding to a dedicated consultant. The system automatically gathers initial lead details (budget, purchase purpose, preferred city), matches them with CRM data, and delivers curated high-yield property options instantly.


By sending targeted WhatsApp broadcasts to specific investor segments for offline event promotion, message open rates consistently reached over 72%. For instance, during the “Summer London Tour” event series, JLL Residential embedded all event details and instant registration directly into the WhatsApp chat, allowing clients to book their itineraries within the conversation. After the showcase concluded, the WhatsApp thread remained open, enabling the team to seamlessly follow up and maintain ongoing conversations with clients.

In June alone, tracking the performance of just one agent, JLL Residential successfully converted high-intent WhatsApp inquiries into over £8.7 million in total deal volume. This included a massive £5.7 million single transaction from a local Hong Kong investor, which was sparked directly by a weekly WhatsApp broadcast message.
Centralised management of omni-channel messages from WhatsApp, FB, IG, LINE, WeChat to website live chat.
Broadcast WhatsApp, Facebook, LINE messages to target audience. Reports for reviewing revenue and click-through rate results are generated automatically.
Customer profiles such as Purchase record, Shopping cart, and WhatsApp contact can be checked from Omnichat system, facilitating team collaboration.
Set up automated WhatsApp, FB, IG and LINE Chatbot to reduce customer waiting time.
Support tracking customer identities across channels. Customers connect with WhatsApp, FB, and LINE on the website, and their omnichannel behaviour will be recorded for remarketing.
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