We utilised Omni-AI to empower our teams for enhanced efficiency, better data analysis and continuously achieving optimal results.
— Eileen Tang, Head of Digital Business of Maxim’s Caterers Limited
Omnichat helps brands run smarter omnichannel marketing by automating remarketing, segmenting audiences, and driving conversions across every messaging channel.
With powerful marketing automation, businesses can unify customer journeys, deliver personalised campaigns at scale, and measure performance in real time to continuously optimise results.
Build comprehensive customer profiles by consolidating data across all channels. With omnichannel marketing automation, brands can create their own social CRM to manage interactions more effectively and gain a 360° view of customer journeys.
Automatically tag customers based on website activity and chatbot interactions. These insights make it easier to segment audiences and deliver personalised omnichannel marketing campaigns that increase engagement and conversions.
Reach your audience instantly with WhatsApp broadcasts that achieve up to 98% open rates. Personalise messages by including customer names, birthdays, or purchase history. Add images, videos, and interactive buttons to make each broadcast more engaging and effective.
Automatically send reminders via WhatsApp or LINE for items left in shopping carts. Businesses using omnichannel marketing automation often see average conversion rates of around 25% from abandoned cart campaigns.
Trigger in-site messages based on browsing behaviour to remind visitors of ongoing promotions, recommend products, or reinforce brand messaging. These automated touchpoints help businesses deliver a consistent omnichannel marketing experience across every stage of the customer journey.
Entice customers to purchase by offering discounts or special deals through Omnichat’s coupons. Support online and offline redemption, and various formats such as Promo codes, Barcodes and QR codes.
Effortlessly manage coupons across WhatsApp, Facebook Messenger, and LINE in one place, and track the performance through a real-time dashboard.
Create interesting and interactive marketing campaigns on WhatsApp, FB, IG or LINE through Omnichat!
Customise rewards, odds of winning, and mechanisms for existing customers to refer new customers, with five classic games: Gashapon, Draw Lots, Scratch Cards, Lucky Wheel and Jackpot.
Set up instant auto-replies for comments on Facebook and Instagram, applicable to posts, ads, and live streams. By leveraging social media algorithms, businesses can increase visibility and interaction rates without extra advertising costs, making it a cost-effective tool within an omnichannel marketing automation strategy.
Monitor the performance of bulk broadcasts, abandoned cart remarketing, and website remarketing campaigns in real time. Results are presented in intuitive dashboards and detailed performance reports, enabling businesses to fine-tune strategies quickly.
With omnichannel marketing automation, every customer interaction becomes measurable, making it easier to optimise campaigns and improve ROI.
Omnichannel marketing is a business strategy designed to engage customers across all channels, whether they are shopping in store, browsing online, or interacting on social media. The term “omni” means “all,” highlighting the importance of reaching your customers wherever they choose to interact with your brand. An omnichannel approach ensures that every touchpoint, from physical locations to digital platforms, works together to create a seamless customer experience. For example, a customer might research a product on your website, check its availability in store, and complete the purchase using a mobile app. By connecting these channels, businesses can meet customers’ needs more effectively and deliver a consistent experience, no matter where or how they engage.
Omnichannel marketing automation uses technology to deliver the right message at the right time across multiple channels. Businesses can automate remarketing, segment audiences based on behaviour, and send personalised campaigns at scale, saving time while boosting conversions.
Starbucks enables customers to order and pay through a mobile app, then pick up their drinks in store, reducing wait times and improving convenience. In Hong Kong, retailers such as PARKnSHOP, Watsons, and UNIQLO also provide online shopping with in-store pickup, blending digital and physical experiences. These examples show how an omnichannel approach creates a seamless journey across channels, helping businesses improve satisfaction, build loyalty, and stay competitive.
A successful omnichannel strategy is built on several essential components. First, businesses need to deeply understand their customers by collecting and analyzing data from across all channels. This insight allows for the identification of trends and preferences, enabling more targeted marketing efforts. Second, maintaining a consistent brand identity is crucial, with messaging, visuals, and tone uniform across platforms to reinforce trust and recognition. Third, integrating technology is key; a seamless infrastructure, such as a robust CRM system, allows you to manage customer interactions across multiple channels efficiently.
When developing an omnichannel strategy, it’s important to consider a variety of channels to provide a comprehensive and seamless experience for your customers. Social media platforms are ideal for engaging with customers and offering real-time support, while email marketing can nurture leads and deliver personalised content. In-store experiences remain vital for building relationships and offering hands-on service, complementing your online presence. Content marketing, such as blogs and videos, can educate and inspire, while online advertising helps you reach new audiences. By thoughtfully integrating these channels into your marketing strategy, you can ensure that customers receive a consistent and engaging experience, whether they are interacting with your brand online, in store, or through other touchpoints.
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We utilised Omni-AI to empower our teams for enhanced efficiency, better data analysis and continuously achieving optimal results.
— Eileen Tang, Head of Digital Business of Maxim’s Caterers Limited
The effectiveness of WhatsApp Broadcast messages is impressive, with an open rate as high as 80% and a click rate of 10%!
– Geoffrey Ng, Head of Marketing and YP Chiu, Head of IT of DCH Motors
Vita Green has used WhatsApp Broadcast to disseminate marketing offers to a wide customer base, achieving an impressive click-through rate (CTR) of up to 50%.
– Terrence Siu, Head of IT｜Group Director, Information Technology of Vita Green
Thanks to its strategic deployment of Chat Commerce when the epidemic broke out, Sa Sa has stood out in a rapidly changing and highly competitive business environment, leading to 400% YoY growth in website sales!
– Hong Li, Director of eCommerce at Sa Sa International Holdings Limited
With Omnichat, Timberland successfully directs online visitors to salespeople at physical stores and reach a 7x conversion rate.
– JJ, Senior Marketing Manager of Timberland (Hong Kong and Taiwan)
Leveraging the power of WhatsApp, FILA pushed on its digital transformation strategy by adopting Omnichat’s chat commerce solutions to deliver a complete and multi-faceted shopping experience, and its website conversion jumped by 3.5 times.
– Matthew Tam, eCommerce Manager of FILA
OSIM introduced ‘Online-merge-Offline’ (OMO) sales feature, achieving omni-channel retailing and 30% of conversion rate.
– Regina Ip, Marketing Manager of OSIM
Leveraging Omnichat’s chat commerce solutions, Lukfook can automatically divert online customers’ enquiries to its jewellery consultants via WhatsApp Business, delivering a seamless and personalised shopping experience with warmth.
– Candy Tsui, Marketing Director of Lukfook Holdings
Kidsland(LEGO®️ Certified Store) introduced Omnichat’s OMO solution to provide personalised service, and earned $600k revenue in 2 weeks.
– Ching Yiu Lee, Chairman and CEO of Kidsland
Leveraging WhatsApp Chat Commerce, Venchi increased click rate by 5x and achieved sales by 2x in VIP Week.
– Alvin Tang, Regional E-commerce Manager
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