Customer tags
Tag customers based on their behaviour such as browsing pages, clicking buttons, interacting with Chatbot, and purchasing items for remarketing.
uplift in eCoupon redemption within the Eatizen App
uplift in Average Transaction Value
increase in conversion rates for WhatsApp broadcast messages
Maxim’s Group, founded in 1956, is a leading Asian food and beverage company. It operates over 2,000 outlets, encompassing diverse restaurants, bakeries, cafés, catering services.
Eatizen embarked on a strategic implementation of Omnichat’s AI-powered solutions.
We utilised Omni-AI to empower our teams for enhanced efficiency, better data analysis and continuously achieving optimal results.
By integrating Eatizen’s rich CRM data with Omnichat’s AI-driven platform through secure, dedicated data pipelines, and leveraging refined customer segments like frequent diners or loyalty members, Omni-AI precisely determines the most relevant communication strategies and journey paths.
Eatizen could identify target audiences with exceptional precision for each campaign or promotion. These carefully curated segments then received tailored messages, primarily via WhatsApp, which were strategically designed to guide them towards engaging actions. The success of this online-to-offline strategy was clearly demonstrated by a 5% uplift in eCoupon redemption within the Eatizen App.
Eatizen implemented a WhatsApp Chatbot to provide instant, automated responses to common queries, equipping customers with immediate, 24/7 self-service support directly within a familiar messaging interface.
A 50-100% uplift in Average Transaction Value from AI-identified customer segments.
Customer profiles such as Purchase record, Shopping cart, and WhatsApp contact can be checked from Omnichat system, facilitating team collaboration.
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