Lukfook Jewellery

Lukfook Jewellery engaged customers through 1-on-1 WhatsApp Virtual Shopping

Adopting Omnichat’s OMO(Online-Merge-Offline) feature, customers can receive one-on-one virtual shopping experience, and product recommendations from Lukfook Jewellery’s consultants.

virtual shopping experience


Boost conversions and sales

Gamification marketing

Increased engagements

Brand Story

Established in 1991, Luk Fook Holdings (International) Limited principally engages in the sourcing, designing, wholesaling, trademark licensing and retailing of gold and platinum jewellery and gem-set jewellery products.

Upholding the principle of ‘Six Heartfelt Services’, Lukfook Jewellery provides quality products and services with a total of over 2,900 points of sale worldwide.

to achieve business goals
Online-merge-Offline Sales (OMO)

With Omnichat’s 1-on-1 virtual shopping feature, customers can explore the exquisite jewellery without leaving home. Not only do Lukfook Jewellery’s consultants deliver a seamless and personalised shopping experience with warmth, but they also convert WhatsApp into an exclusive VIP room for each customer.

Face-to-face communications are essential for jewellery selling. With the entire globe weathering COVID-19, the 1-on-1 virtual shopping feature supports our jewellery consultants to uphold our principle of ‘Six Heartfelt Services’, providing quality products and treating customers with sincerity.

Candy Tsui, Marketing Director of Lukfook Holdings

Increase conversions with coupon marketing

Omnichat’s coupon module helps Lukfook Jewellery to attract and acquire new customers! With promotion code, barcode and QR Code, coupons can be used online and offline. In addition to broadcasting messages, sales can send exclusive coupons to VIPs to drive sales.

Increase CS efficiency

Integrate multiple communication channels

Omnichat empowers Lukfook Jewellery to integrate WhatsApp, Facebook Messenger, Instagram and website Live Chat into one single platform so team members can manage multiple communication channels easily and improve the efficiency.

Auto-divert Chabot

Setting up Chatbot and Keyword auto-reply, customers will be automatically diverted to preferred Lukfook Jewellery’s stores and directly followed up by jewellery consultants.

Consolidate brand image

With Omnichat, Lukfook converted WhatsApp into an exclusive VIP room for each customer, delivering a seamless and personalised shopping experience with warmth!

features used by the brand
One-stop Customer Service System

Centralised management of omni-channel messages from WhatsApp, FB, IG, LINE, WeChat to website live chat.

Automated Chatbot
Set up automated WhatsApp, FB, IG and LINE Chatbot to reduce customer waiting time.
OMO Sales
Online merging Offline sales. Frontline sales can conduct 1 on 1 selling anytime, anywhere.
Available for online and offline stores. Support tracking, counting, and distribution quantity features. Exclusive coupons can be sent to VIPs by sales.
5 interactive games are available: Scratch-off tickets, Lucky wheel, Jackpot, Draw lots, Gashapon, enhancing customer shopping experience.
Omni Customer

Support tracking customer identities across channels. Customers connect with WhatsApp, FB, and LINE on the website, and their omnichannel behaviour will be recorded for remarketing.

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