DCH Motors

DCH Motors implemented seamless one-stop customer journey on WhatsApp, achieving an 80% message open rate

DCH Motors chose Omnichat’s WhatsApp Business API solution to provide customers with exceptional and comprehensive automotive services, increase conversion rates, and implement precision marketing. The one-stop customer journey on WhatsApp resulted in an 80% message open rate.

message open rate


of time has been saved for sales

Brand Story

DCH Motors, the leading motor dealer and distributor for brands such as Bentley, Honda, Nissan, NETA, Isuzu, and YuTong, is one of the largest automotive service groups in Hong Kong. Their services encompass car rental and leasing, maintenance and repairs, after-sales service, car beauty, auto parts and accessories sales, and the Hong Kong Car Owners’ Club.

to achieve business goals
Revenue Growth

Omnichat’s OMO (Online-Merge-Offline) omnichannel sales solution breaks the boundaries between online and offline, and ensures no sales leads are overlooked, driving business growth for DCH Motors.

Omnichat’s OMO sales solution allows customers to reach out to sales personnel on WhatsApp anytime, anywhere, ensuring they receive a warm and attentive service experience.

Geoffrey Ng, Head of Marketing and YP Chiu, Head of IT of DCH Motors

Seamless customer journey

From brand discovery and product purchase to after-sales service, DCH Motors efficiently acquired new customers and built loyalty among existing ones through WhatsApp.

WhatsApp Broadcast

DCH Motors has utilised WhatsApp Broadcast to send bulk messages to customers, precisely targeting them at various stages of their journey, including welcome offers, test drive promotions, exclusive VIP discounts, and maintenance reminders, which facilitates meaningful customer engagement both before and after-sales.

Automated customer service

By setting up automated chatbots and keyword auto-replies, DCH Motors can provide immediate responses and quickly address common questions through pre-stored replies even without human customer service online, saving one-third of the sales personnel’s time.

CRM system integration

Seamlessly integrating Omnichat with their CRM system, DCH Motors can access customer membership information in Omnichat’s backend and thus engaging with customers through meaningful conversations.

establishing a seamless shopping experience on WhatsApp

By adopting Omnichat’s WhatsApp business solution, DCH Motors has constructed a one-stop customer journey that caters to customer requirements and expectations. The focus on delivering personalised service aims to enhance satisfaction, ultimately driving digital transformation in the highly competitive automotive market!

features used by the brand
Broadcast WhatsApp, Facebook, LINE messages to target audience. Reports for reviewing revenue and click-through rate results are generated automatically.
Customer tags
Tag customers based on their behaviour such as browsing pages, clicking buttons, interacting with Chatbot, and purchasing items for remarketing.
Automated Chatbot
Set up automated WhatsApp, FB, IG and LINE Chatbot to reduce customer waiting time.
OMO Sales
Online merging Offline sales. Frontline sales can conduct 1 on 1 selling anytime, anywhere.
Available for online and offline stores. Support tracking, counting, and distribution quantity features. Exclusive coupons can be sent to VIPs by sales.

The effectiveness of WhatsApp Broadcast messages is impressive, with an open rate as high as 80% and a click rate of 10%!

Geoffrey Ng, Head of Marketing and YP Chiu, Head of IT of DCH Motors

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