JLL

JLL x Omnichat: Single Agent Closes £8.7M+ Monthly Property Deals via WhatsApp Automated Sales Strategy

JLL partnered with Omnichat to build a conversation-driven digital transformation strategy.
72%

Message Open Rate driven by targeted WhatsApp broadcasts

£8.7M+

Monthly Sales generated by an agent closing property deals in one month

1-on-1

chats with dedicated consultants

Brand Story

JLL x Omnichat: Single Agent Closes £8.7M+ Monthly Property Deals via WhatsApp Automated Sales Strategy
JLL (Jones Lang LaSalle) is a Fortune 500 leading global commercial real estate and investment management firm with a 200-year legacy, operating across 80+ countries with over 112,000 employees worldwide. JLL has helped clients acquire, build, occupy, manage, and invest in a diverse portfolio of commercial, industrial, hotel, residential, and retail properties. In Hong Kong, JLL International Residential has been a pioneer for over two decades, connecting local investors, high-net-worth individuals, and parents planning overseas education with top-tier residential opportunities in global gateway markets, including the UK, Australia, Japan, Dubai, and Southeast Asia.

Leverage
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to achieve business goals
Adopting Omnichat WhatsApp Automated Property Sales Strategy

JLL Residential partners with Omnichat to deploy an automated sales strategy spanning data acquisition, smart segmentation, personalised engagement, and strategic re-engagement—to establish JLL Residential as the definitive research-led authority for international property investment.

When starting digital transformation, we didn’t just adopt a tool, we set to redefine investor engagement. Partnering with Omnichat, we turned WhatsApp into our primary engine for high-value client retention and cross-border conversions.

Chloe Fan, Senior Marketing Manager, International Residential at JLL

Customer Acquisition through Social Media

Investors clicking the ad bypass form friction and enter a 1-on-1 private chat, immediately binding to a dedicated consultant. The system automatically gathers initial lead details (budget, purchase purpose, preferred city), matches them with CRM data, and delivers curated high-yield property options instantly.

WhatsApp Broadcasts Promotion

  • Scheduled Broadcasts: The team schedules broadcasts every Tuesday at 9:00 PM. As long as customers show interest and choose not to opt out, they remain qualified leads.
  • Curated Content Strategy: When promoting the 25 Cuba residential project in London, JLL Residential pushed targeted, high-value official broadcasts via WhatsApp. Within seconds of receiving the message, clients could interact directly with advisors to receive floor plans, tax calculators, and yield projections right in their chat.
  • Progressive Communication Approach: Short text chats initiate conversations (yielding the highest open and reply rates upfront), structured PDF brochures present clear data and facts, and sales advisors conduct direct chats to answer complex queries and provide tailored consultation.

Driving Online Intent to Offline Events

By sending targeted WhatsApp broadcasts to specific investor segments for offline event promotion, message open rates consistently reached over 72%. For instance, during the “Summer London Tour” event series, JLL Residential embedded all event details and instant registration directly into the WhatsApp chat, allowing clients to book their itineraries within the conversation. After the showcase concluded, the WhatsApp thread remained open, enabling the team to seamlessly follow up and maintain ongoing conversations with clients.

Property Sales Conversion Uplift

In June alone, tracking the performance of just one agent, JLL Residential successfully converted high-intent WhatsApp inquiries into over £8.7 million in total deal volume. This included a massive £5.7 million single transaction from a local Hong Kong investor, which was sparked directly by a weekly WhatsApp broadcast message.

JLL 引入 Omnichat WhatsApp 自動化對話銷售地產物業
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features used by the brand
One-stop Customer Service System

Centralised management of omni-channel messages from WhatsApp, FB, IG, LINE, WeChat to website live chat.

Broadcast

Broadcast WhatsApp, Facebook, LINE messages to target audience. Reports for reviewing revenue and click-through rate results are generated automatically.

Customer profile & Purchase record

Customer profiles such as Purchase record, Shopping cart, and WhatsApp contact can be checked from Omnichat system, facilitating team collaboration.

Automated Chatbot

Set up automated WhatsApp, FB, IG and LINE Chatbot to reduce customer waiting time.

Omni Customer

Support tracking customer identities across channels. Customers connect with WhatsApp, FB, and LINE on the website, and their omnichannel behaviour will be recorded for remarketing.

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See how Omnichat helps brands automate marketing, sales and customer support across WhatsApp, Instagram, Facebook, LINE, WeChat and live chat with an AI-powered omnichannel CRM.
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