MTR* advertising, in collaboration with Omnichat, has developed an omnichannel customer attraction strategy that drives both online and offline traffic. By utilising MTR* advertising to attract customers, businesses can encourage them to redeem WhatsApp offers such as coupons and interactive games, which serve as incentives to significantly boost sales. MTR passengers can scan QR codes on digital ads, seamlessly guiding them to advertisers’ WhatsApp channels for further engagement and sales opportunities

MTR* advertising is the first subway in Asia to launch programmatic digital out-of-home advertising (pDOOH). Since its introduction in April 2022, the market response has been positive. Automated trading helps brands and advertisers target more precisely, greatly enhancing flexibility and efficiency.

Our client, Lukfook Jewellery, will share how they leverage Omnichat’s all-in-one messaging management solution, including WhatsApp broadcast messages, coupons, and interactive games, to maintain close contact with customers regardless of location! This is complemented by targeted delivery through MTR’s outdoor programmatic advertising to find the most suitable potential customers.