From customer enquiries, marketing promotion to restaurant reservations, Miramar Group leverages WhatsApp as a key touch point to reach out to its customers. It also facilitates the Group to enhance customer service efficiency and campaign performance monitoring by centralising all the customer data on Omnichat’s platform.
Miramar Group implements omnichannel marketing with the objective of maintaining its service level and staying at the forefront of the industry.
Speaker
Director of Group Marketing and Corporate Communications Miramar Group
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