CreFIT

CreFIT x Omnichat: Setting a New Standard for Digital Loans with 37% Efficiency Surge via WhatsApp

Facing challenges with high volumes of loan enquiries and significant dropout rates in traditional application processes, CreFIT partnered with Omnichat to implement the WhatsApp Business API.
37%

Increased in customer service handling capacity

20%

Shortened customer waiting times

4%

Improved First-Contact Resolution (FCR) rate of customer service

Brand Story

CreFIT is a leading digital finance provider in Hong Kong, dedicated to offering accessible and innovative financial solutions to residents.

Leverage
to achieve business goals
A Seamless Conversational Journey on WhatsApp

CreFIT implemented a comprehensive messaging strategy powered by Omnichat

By partnering with Omnichat, we have successfully combined CreFIT’s financial expertise with innovative WhatsApp solutions to create a powerful synergy that redefines the lending experience. This leap into interactive, automated workflows has allowed us to lead the industry trend while delivering unparalleled convenience to our customers.

Gloria Mak, Head of Marketing at CreFIT

WhatsApp Flows

The complex personal loan application—typically requiring multiple screens and heavy data input—was transformed into a simple, 3-step WhatsApp Flows. Users could click a Facebook or Instagram ad and complete the entire application form within the chat interface, significantly reducing friction.

Converted Foot Traffic Into WhatsApp Subscribers

A standout success was the 2026 CNY Fair Campaign, where users were encouraged to scan a QR code at physical booths to register for a HKD 50 Gift Cash Voucher via WhatsApp Flows. The campaign successfully converted high foot traffic into active WhatsApp subscribers, processing approximately 2,500 responses.

Meta-verified “Blue Tick” WhatsApp account

CreFIT established a professional image with a Meta-verified “Blue Tick” WhatsApp account, immediately fostering trust and brand authority among users wary of financial scams.

Quantitative Growth and Qualitative CX

The average daily handling capacity per CS staff member surged by 37%. Customer wait times were reduced by 20% in 2025, with a further 8% reduction in 2026.

features used by the brand
Broadcast
Broadcast WhatsApp, Facebook, LINE messages to target audience. Reports for reviewing revenue and click-through rate results are generated automatically.
Customer tags
Tag customers based on their behaviour such as browsing pages, clicking buttons, interacting with Chatbot, and purchasing items for remarketing.
Customer profile & Purchase record

Customer profiles such as Purchase record, Shopping cart, and WhatsApp contact can be checked from Omnichat system, facilitating team collaboration.

Automated Chatbot
Set up automated WhatsApp, FB, IG and LINE Chatbot to reduce customer waiting time.

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