Increased in customer service handling capacity
Shortened customer waiting times
Improved First-Contact Resolution (FCR) rate of customer service
CreFIT is a leading digital finance provider in Hong Kong, dedicated to offering accessible and innovative financial solutions to residents.
CreFIT implemented a comprehensive messaging strategy powered by Omnichat
By partnering with Omnichat, we have successfully combined CreFIT’s financial expertise with innovative WhatsApp solutions to create a powerful synergy that redefines the lending experience. This leap into interactive, automated workflows has allowed us to lead the industry trend while delivering unparalleled convenience to our customers.
The complex personal loan application—typically requiring multiple screens and heavy data input—was transformed into a simple, 3-step WhatsApp Flows. Users could click a Facebook or Instagram ad and complete the entire application form within the chat interface, significantly reducing friction.


A standout success was the 2026 CNY Fair Campaign, where users were encouraged to scan a QR code at physical booths to register for a HKD 50 Gift Cash Voucher via WhatsApp Flows. The campaign successfully converted high foot traffic into active WhatsApp subscribers, processing approximately 2,500 responses.
CreFIT established a professional image with a Meta-verified “Blue Tick” WhatsApp account, immediately fostering trust and brand authority among users wary of financial scams.

The average daily handling capacity per CS staff member surged by 37%. Customer wait times were reduced by 20% in 2025, with a further 8% reduction in 2026.
Customer profiles such as Purchase record, Shopping cart, and WhatsApp contact can be checked from Omnichat system, facilitating team collaboration.
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