An omnichannel customer journey is a comprehensive, integrated process where a customer interacts with a brand across all channels and customer touchpoints, both online and offline. The customer journey refers to the path a customer takes as they engage with a brand and is a key part of creating a seamless shopping experience. The goal of omnichannel customer journeys is to integrate these interactions in a way that meets customer expectations and optimizes the overall user experience. With a strong omnichannel strategy and supporting frameworks, brands can analyse customer behaviour, map out the components of a successful journey using customer journey mapping and journey maps, and ensure that teams collaborate effectively to deliver consistent experiences across all channels.