L'occitane en Provence

Transforming Customer Engagement with Chat Automation

L’Occitane leveraged Omnichat’s WhatsApp Business solution to centralise customer engagement, automate 74% of WhatsApp messages through chatbots, and connect online discovery with in-store experiences. Through sample campaigns, personalised VIP offers, and automated follow-ups, the brand achieved a 44.1% sample coupon redemption rate, over 90% message delivery, and over 45% engagement for MM Lite API campaigns—creating connected customer journeys that encouraged store visits and nurtured lasting loyalty.
74%

of messages managed automatically by chatbots

90%

message delivery rate

45%

customer engagement rate via MM Lite API

Brand Story

L’Occitane en Provence is a global premium beauty and wellness brand founded in France in 1976. Inspired by the botanical richness and craftsmanship of Provence, the brand offers skincare, body care, hair care, and fragrances that combine natural ingredients with scientific expertise. With a commitment to responsible sourcing, biodiversity, and local communities, L’OCCITANE brings the spirit of Provence to customers worldwide through thoughtful products and immersive beauty experiences.

Leverage
to achieve business goals
Connected, Automated, and Personalised: L'Occitane Formula for Customer Loyalty

L’Occitane used Omnichat to unify customer conversations, automate support, and personalise journeys—from sample redemption to feedback and restock reminders—connecting online discovery with in-store experiences and nurturing lasting customer relationships.

“We send reminders, share product tips, and even ask for feedback. It feels more like a conversation than a campaign — and that’s what builds loyalty.”

Terrence Siu Chief Information Officer, APAC, L’OCCITANE

From Chat Conversations to In-Store Visits

Using Omnichat, L’Occitane delivers sample coupons and automated reminders through WhatsApp, turning product interest into store visits. The campaign distributed 500 coupons and achieved a 44.1% redemption rate, compared with 4–10% via email.

Turning Every Purchase into Lasting Loyalty

Using Omnichat, L’Occitane nurtures customer relationships through personalised WhatsApp journeys—from post-purchase care tips to feedback requests and restock reminders—keeping customers connected and encouraging repeat purchases.

From Social Discovery to Personalised Conversations

Using Omnichat, L’Occitane guides customers from social media and newsletters into WhatsApp through QR codes and chat entry points. Automated welcomes and clear consent steps create a seamless introduction, connecting customers with personalised support and beauty advice.

Building Stronger Connections Through Chat Commerce

Using Omnichat, L’Occitane delivers personalised promotions and VIP offers through WhatsApp. Its MM Lite API campaigns achieved over 90% message delivery and over 45% customer engagement, bringing relevant beauty experiences directly to customers.

features used by the brand
Broadcast

Broadcast WhatsApp, Facebook, LINE messages to target audience. Reports for reviewing revenue and click-through rate results are generated automatically.

Automated Chatbot

Set up automated WhatsApp, FB, IG and LINE Chatbot to reduce customer waiting time.

OMO Sales

Online merging Offline sales. Frontline sales can conduct 1 on 1 selling anytime, anywhere.

Coupons

Available for online and offline stores. Support tracking, counting, and distribution quantity features. Exclusive coupons can be sent to VIPs by sales.

With Omnichat, our teams connect online discovery with in-store engagement, delivering a consistent, personalised experience across LINE, Facebook, Instagram, and WhatsApp.

Terrence Siu Chief Information Officer, APAC, L’OCCITANE

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