Broadcast
Broadcast WhatsApp, Facebook, LINE messages to target audience. Reports for reviewing revenue and click-through rate results are generated automatically.
Lower cost per lead
WhatsApp Coupon Redemption Rate
Enquires handled by automated Chatbot
Bauhaus International (Holdings) Limited (HKEX: 483), founded in 1991, is a well-established Hong Kong-based retail operator. Initially focused on multi-brand bags and leather goods, Bauhaus expanded successfully by creating its own distinctive fashion labels like TOUGH Jeansmith and Salad, now showcased across its network of 35 retail stores in Hong Kong and Macau.
Addressing several critical challenges inherent in today’s rapidly evolving and highly competitive retail environment required an integrated digital communication and engagement solution. This need ultimately led Bauhaus to partner with Omnichat and leverage the power of the WhatsApp Business API creating Online-to-Offline (O2O) integration.
WhatsApp has enabled us to achieve increased sales, improved customer support efficiency, and more optimised marketing campaigns.
Through Omnichat, Bauhaus successfully leveraged the Meta-verified official WhatsApp Business API account, the authentic blue tick badge next to the Bauhaus brand name instantly assures customers they are interacting with a legitimate and credible company presence, thereby enhancing trust and confidence in their communications.
Potential customers can initiate a direct WhatsApp conversation with a single click on a Facebook or Instagram ad. This allows Bauhaus to instantly address specific questions and offer a shopping experience, thereby effectively accelerating conversions and capturing a 3x increase in leads and a 50% reduction in lead acquisition costs.
Besides, Bauhaus implemented a 24/7 WhatsApp chatbot and keyword auto-replies powered by Omnichat, automating 93% of initial customer interactions, ensuring customers receive instant, accurate responses anytime.
Incorporating WhatsApp broadcast messages and digital coupons for bridging online customer journey with their physical retail presence, Bauhaus incentivised online audiences to visit offline stores, thereby driving both in-store conversions and valuable foot traffic, while also enhancing the overall in-person shopping experience.
All essential membership information is now centralized in a WhatsApp membership card within the customer’s chat interface. Customers can view their complete profile, track rewards, browse personalised offers, and redeem coupons directly from the digital card at any time.
Bauhaus effectively utilizes WhatsApp features to enhance online interactions and convert them into in-store sales, and its WhatsApp coupons achieve a 65% redemption rate at Bauhaus stores, achieving cost reduction and revenue growth.
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