Break the boundaries of various social channels. Build personalised customer profiles.
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Both Social CDP (Social Customer Data Platform) and CDP (Customer Data Platform) collect data from multiple channels, integrate a complete and accurate customer profile for each customer, and analyse the customer’s decision-making journey to provide a personalised experience.
The difference is that Social CDP focuses on the immediacy of social media channels. Marketers can easily set up an automated and personalised marketing journey, and salespeople can also view complete customer profiles and provide better sales service in real time.
CDP (Customer Data Platform) is to collect, integrate, and manage customer data, while CRM (Customer Relationship Management) is to manage customer relationships, including sales, customer service, and marketing.
A CDP is data-focused, typically gathering data from various sources (such as websites, social media, email, etc.) and building it into a single, unified customer profile. This can help businesses gain a more complete understanding of their customers and use the data to improve experiences, increase sales and customer loyalty.
If you are already using a CRM system, you can integrate your CRM system with Omnichat Social CDP to generate greater profits.
CDP (Customer Data Platform) is to collect, integrate, manage customer data and build a single and unified customer database. It is customer-focused, helping businesses better understand customers and use the data to improve experiences, increase sales and customer loyalty.
DMP (Data Management Platform) is to collect, manage and analyse a large amount of user and third-party data. Usually for advertising purposes, DMP collects data from different sources (such as websites, social media, email, etc.) and builds a single, unified user database. This can empower companies to increase the accuracy and effectiveness of advertising.
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