Omnichat’s Social CDP is an omnichannel Customer Data Platform that unifies customer data from chat, social, and e-commerce touchpoints into a single, actionable customer profile.
Built for modern marketing teams, it enables automated, personalised journeys across WhatsApp and social channels, helping brands deliver seamless customer experiences and build long-term customer relationships.
Omnichat’s Social CDP tracks customer interactions across chat, social media, websites, and e-commerce platforms, then unifies this data into a single customer view. By analysing behavioural, transactional, and engagement data in real time, businesses can understand customer intent and activate personalised marketing, sales, and service journeys across every channel.
A Social CDP unifies customer identities from social media, chat platforms, and websites into a single profile, enabling consistent engagement across the most relevant channel at the right time.
Using unified customer data, businesses can trigger automated and personalised journeys based on real customer behaviour, improving engagement and conversion through timely, segmented messaging.
By tracking preferences, interaction history, and purchase behaviour, the Customer Data Platform supports personalised messaging for key moments such as first visit, membership sign-up, repeat purchase, and re-engagement.
Omnichat’s Social CDP integrates with CRM systems and e-commerce backends to build a comprehensive customer database that aligns marketing, sales, and customer service teams around the same data.
The platform connects in-store and online sales data, including purchase history and membership information, enabling behaviour-based remarketing across physical and digital touchpoints.
With cross-channel connectors, businesses can guide customers between chat, social, and web channels with a single click while maintaining a unified customer identity across platforms.
A Social CDP enables businesses to automate one-to-one customer journeys by unifying chat, social, and e-commerce data into a single customer profile. Omnichat’s Customer Data Platform helps brands deliver timely, personalised interactions across channels based on real customer behaviour.
Omnichat’s Social CDP tracks customer data across chat platforms, social media, and websites, then unifies these identities into a single customer profile.
This complete view helps businesses recognise the same customer across channels and personalise interactions based on real behaviour.
Using unified customer data, businesses can create automated, personalised journeys that respond to customer actions in real time, strengthening relationships and driving repeat purchases across chat and social channels.
Businesses can define journey triggers based on customer data such as checkout events, membership upgrades, browsing behaviour, or reaching a target spending amount. This ensures messages are delivered at moments most likely to influence customer decisions.
The Customer Data Platform supports segmentation using shopping behaviour, customer status, custom attributes, and engagement history, helping teams deliver more relevant and targeted communications to each customer group.
Brands can combine broadcast messages, audience segmentation, tag management, and scheduled time delays to design customer journeys that balance automation with personalisation, supporting both large-scale campaigns and one-to-one interactions.
Personalise message content using data from API integrations, customer profiles, and behavioural signals collected by Omnichat.
This allows businesses to deliver relevant messages based on customer preferences, actions, and purchase history across chat and social channels.
Sync customer membership data to Omnichat so customers can access their member information directly through chat, without downloading another app or logging in again.
Businesses can then send personalised remarketing messages based on membership level, encouraging repeat purchases through targeted incentives.
Connect customer identities across WhatsApp, Facebook, Instagram, and LINE with minimal setup. The Social CDP consolidates conversations, tags, and customer data into a single customer profile, enabling consistent engagement as customers move between channels.
Analyse contact status, growth trends, and engagement patterns to understand where customers come from and how they are connected across channels. These insights help businesses optimise conversion performance and plan more effective future marketing activities.
A Social CDP with Open API integration allows businesses to unify customer data and activate cross-channel interactions by connecting CRM, e-commerce, advertising, and internal systems into a single customer view.
Integrate CRM and e-commerce systems to build consolidated customer profiles, enable cross-system journey triggers, and deliver interactive notifications across channels. This helps businesses improve targeted remarketing performance while streamlining operational workflows.
Integrate advertising platforms such as Meta and LINE to track the full customer journey from ad engagement to conversion.
Conversion events and audience data from WhatsApp and LINE can be sent back to ad platforms to improve performance measurement, optimise ad delivery, and build more accurate audience segments.
Omnichat’s Open API and Webhook allow businesses to integrate external systems and data sources for advanced data usage and automation. This enables teams to extend the Social CDP beyond built-in integrations and tailor workflows to specific business needs.
Open API Supports:
Omnichat also supports integration with other platforms’ APIs, making it easier to unify digital marketing, sales, and customer service tools within a single Customer Data Platform.
A Customer Data Platform is a system that collects, unifies, and organises customer data from multiple sources into a single customer profile. This includes data from websites, e-commerce platforms, CRM systems, chat channels, and social media. A CDP helps businesses better understand customer behaviour and use that data to support marketing, sales, and customer service decisions.
A Social CDP is a type of Customer Data Platform designed specifically for chat and social interactions. In addition to website and transaction data, it connects customer identities across messaging apps and social platforms such as WhatsApp, Instagram, and LINE. This allows businesses to personalise conversations and automate one-to-one engagement based on real customer behaviour, which is not typically supported by traditional CDPs.
A Customer Data Platform improves marketing automation by enabling accurate customer segmentation and real-time journey triggers. For retail businesses, this means automated messages can be triggered by actions such as product views, purchases, membership upgrades, or in-store visits. With unified customer data, businesses can deliver more relevant messages, improve conversion rates, and increase repeat purchases across chat and social channels.
For businesses that rely on chat-based engagement, a Social CDP with native chat and e-commerce integrations is often more effective than a standalone data platform. Solutions that integrate directly with e-commerce systems, CRM platforms, and messaging channels allow customer profiles, order history, and interaction data to stay synchronised, supporting both personalised messaging and performance tracking in one place.
Yes. Some Customer Data Platform providers offer local implementation and support, which is especially important for businesses using WhatsApp, LINE, and e-commerce systems. Platforms like Omnichat provide a Social CDP designed for omnichannel engagement, local compliance needs, and regional messaging platforms. Businesses evaluating CDP solutions can explore these capabilities and request a tailored walkthrough via the Book a Demo option.
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Thanks to its strategic deployment of Chat Commerce when the epidemic broke out, Sa Sa has stood out in a rapidly changing and highly competitive business environment, leads to 400% YoY growth in website sales!
– Hong Li, Director of eCommerce at Sa Sa International Holdings Limited
The highly sought-after Brow & Lip Wax Service is now available for online reservation through the official website as well as messaging apps, which has resulted in a significant increase in the booking rate by 30%!
– Sue Leung, Retail & Operations Manager of Benefit Cosmetics Hong Kong
Leveraging the power of WhatsApp, FILA pushed on its digital transformation strategy by adopting Omnichat’s chat commerce solutions to deliver a complete and multi-faceted shopping experience, and its website conversion jumped by 3.5 times.
– Matthew Tam, eCommerce Manager of FILA
OSIM introduced ‘Online-merge-Offline’ (OMO) sales feature, achieving omni-channel retailing and 30% of conversion rate.
– Regina Ip, Marketing Manager of OSIM
Eu Yan Sang adopted a new retail approach ‘Online-merge-Offline’ to help deliver the omnichannel customer experience, and its Gross Merchandise Volume (GMV) has increased by 10 times.
– Vivian Chan, Senior Manager (E-Commerce) of Eu Yan Sang (HK) Limited
Leveraging Omnichat’s chat commerce solutions, Lukfook can automatically divert online customers’ enquiries to its jewellery consultants via WhatsApp Business, delivering a seamless and personalised shopping experience with warmth.
– Candy Tsui, Marketing Director of Lukfook Holdings
Kidsland(LEGO®️ Certified Store) introduced Omnichat’s OMO solution to provide personalised service, and earned $600k revenue in 2 weeks.
– Ching Yiu Lee, Chairman and CEO of Kidsland
Leveraging WhatsApp Chat Commerce, Venchi increased click rate by 5x and achieved sales by 2x in VIP Week.
– Alvin Tang, Regional E-commerce Manager
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