FILA’s WhatsApp Campaign: Website conversion jumped by 3.5 times

Leveraging the power of WhatsApp, FILA pushed on its digital transformation strategy by adopting Omnichat’s chat commerce solutions to deliver a complete and multi-faceted shopping experience.

Increased website conversion rate


Reached by using Abandoned Cart Remarketing

WhatsApp coupon

Connected online and offline

Brand Story

Established in Italy in 1911, the international sportswear giant FILA has become one of the most beloved and renowned sports brands with its heritage Italian design DNA, impeccable quality, true innovation, and extraordinary beauty.

to achieve business goals
Website conversion rate increased by 3.5 times

Omnichat supported FILA to collect and track customer big data, including browsing behaviour and preferences, for precision marketing. During Double 11 Campaign, FILA’s website conversion rate increased by 3.5 times in one week.

Online special offers such as free delivery, 7-day unconditional refund are highlighted in the messages to drive the attractiveness. Sending out the first reminder message in WhatsApp has contributed a conversion rate of 26% and a ROAS of 65.

Matthew Tam, eCommerce Manager of FILA

Abandoned Cart Recovery

Omnichat can send automated messages to remind customers of unchecked items at the scheduled time via WhatsApp. The first WhatsApp reminder message brought FILA a conversion rate of 26% and a ROAS of 65

Drive conversions

Through Omnichat, FILA launched limited-time offers during 11.11 Shopping Festival, driving customers to enter the website and shop, and the conversion rate increased by 3.5 times in just one week.

WhatsApp coupon

Driving traffic from online to offline, WhatsApp coupons were provided as incentives for VIPs to visit FILA’s brand-new brick-and-mortar store. With Omnichat, the performance of coupon redemption and usage is visible at a glance, which helps to formulate a more effective remarketing strategy.


Drive sales

By introducing WhatsApp chat commerce, FILA achieved a converion rate of 26% and ROAS reached 65 via Omnichat’s abandoned cart remarketing. The conversion rate of website also increased by 3.5 times.

features used by the brand
Abandoned Cart Remarketing

Automatically send WhatsApp, LINE, Facebook messages to remind customers of unchecked items.

Website Remarketing

Personalised promotional messages will be shown automatically based on customer browsing pages and dwell time.

One-stop Customer Service System

Centralised management of omni-channel messages from WhatsApp, FB, IG, LINE, WeChat to website live chat.


Broadcast WhatsApp, Facebook, LINE messages to target audience. Reports for reviewing revenue and click-through rate results are generated automatically.

Automated Chatbot

Set up automated WhatsApp, FB, IG and LINE Chatbot to reduce customer waiting time.


Available for online and offline stores. Support tracking, counting, and distribution quantity features. Exclusive coupons can be sent to VIPs by sales.

Partnering with Omnichat, the conversion rate of completed transactions within the period increased by 3.5 times in a week. The extraordinary result proves that Omnichat helps to accelerate the customer’s shopping process, and also increase conversions.

Matthew Tam, eCommerce Manager of FILA

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