Timberland
With Omnichat, Timberland successfully directs online visitors to salespeople at physical stores and reach a 7x conversion rate.
– JJ, Senior Marketing Manager of Timberland (Hong Kong and Taiwan)
Website remarketing is a strategy that tracks customer website behaviour and retargets visitors with personalised messages to increase conversion rates, often by up to 5x.
Omnichat’s website remarketing solution automatically tracks customer browsing behaviour, tags visitors based on intent, and runs precise website remarketing campaigns across on-site and social channels to convert high-intent traffic into sales.
Website remarketing relies on accurate customer behaviour tracking to understand how visitors interact with your site.
By tracking page views, visit frequency, and dwell time, businesses can identify high-intent users, such as product viewers or repeat visitors, and trigger relevant website retargeting messages at the right moment.
Effective website remarketing requires a unified view of customer data across channels. By integrating identities from WhatsApp, Facebook, and LINE with e-commerce membership data and purchase records, businesses can build richer customer profiles and deliver more relevant remarketing campaigns based on real engagement and transaction history.
With accurate customer behaviour tracking and integrated data, businesses can run precision-driven remarketing campaigns across on-site messaging and social platforms such as WhatsApp, Facebook, and LINE.
This approach enables timely website retargeting messages that match user intent, helping brands re-engage visitors and increase This approach enables timely website retargeting messages that match user intent, helping brands re-engage visitors and increase the likelihood of conversion without overspending on broad advertising.
Website remarketing starts with accurate customer behaviour tracking. By tracking how visitors browse your website, including pages viewed, visit frequency, and interaction patterns, businesses can understand user intent and trigger relevant in-site promotional messages while automatically tagging visitors for segmentation.
Auto-tagging allows businesses to automatically assign segmentation tags to website visitors based on browsing behaviour and engagement level.
These tags can then trigger targeted website retargeting and remarketing campaigns across WhatsApp, Facebook, and LINE, helping ensure messages are relevant and timed appropriately.
In-site marketing messages use real-time browsing behaviour data to deliver personalised messages at precise moments during a visitor’s journey.
By responding to user intent while visitors are actively browsing, businesses can reduce drop-offs and increase website conversions without relying solely on paid advertising.
Remarketing broadcasts allow businesses to pre-set and automate remarketing campaigns across channels such as WhatsApp, Facebook Messenger, and LINE.
These website retargeting messages help re-engage previous visitors, encourage return visits, and support higher conversion rates through consistent cross-channel communication.
Website remarketing, also known as website retargeting, is a strategy that re-engages visitors who have interacted with your website but did not convert. It works by tracking customer behaviour such as pages viewed or products browsed, then delivering relevant messages to encourage return visits and conversions. Studies consistently show that remarketed audiences convert at a higher rate than first-time visitors because the brand is already familiar.
The most effective website remarketing campaigns typically combine on-site messaging with messaging platforms such as WhatsApp, Facebook Messenger, and LINE. While traditional display ads are still used, messaging-based remarketing often delivers higher engagement because it reaches customers in channels they already use daily. Platforms that support customer behaviour tracking and cross-channel execution make it easier to deliver timely and relevant remarketing messages.
E-commerce website remarketing typically starts with tracking browsing behaviour, including product views, category visits, and cart activity. Visitors are then segmented based on intent and re-engaged with personalised messages that guide them back to complete a purchase. Many e-commerce brands use automation tools to streamline this process and connect behaviour data with messaging channels. To see how this works for your business, you can request a personalised demo here.
Effective website remarketing focuses on relevance and timing. Best practices include using customer behaviour tracking to segment visitors accurately, limiting message frequency to avoid fatigue, and delivering messages when users are most likely to return. Businesses that personalise remarketing messages based on browsing behaviour consistently see higher engagement and conversion rates compared to generic follow-ups.
Yes. Website remarketing does not require large advertising budgets when it is powered by automation and behavioural data. Solutions that automatically track visitor behaviour, apply segmentation tags, and trigger remarketing campaigns across messaging channels allow startups to focus on high-intent users instead of broad audiences. Platforms like Omnichat help businesses centralise customer behaviour tracking and run website remarketing efficiently without complex setup. Businesses interested in seeing how this works in practice can request a demo to explore real use cases.
Achieve a 10x Increase in Conversion Rates
with a ROAS of over 100%
With Omnichat, Timberland successfully directs online visitors to salespeople at physical stores and reach a 7x conversion rate.
– JJ, Senior Marketing Manager of Timberland (Hong Kong and Taiwan)
Leveraging the power of WhatsApp, FILA pushed on its digital transformation strategy by adopting Omnichat’s chat commerce solutions to deliver a complete and multi-faceted shopping experience, and its website conversion jumped by 3.5 times.
– Matthew Tam, eCommerce Manager of FILA
Eu Yan Sang adopted a new retail approach ‘Online-merge-Offline’ to help deliver the omnichannel customer experience, and its Gross Merchandise Volume (GMV) has increased by 10 times.
– Vivian Chan, Senior Manager (E-Commerce) of Eu Yan Sang (HK) Limited
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Integrate your data across different platforms and create automated personalized interactions.
Creating personalised customer social profiles by collecting and mapping identities from multiple channels.
Boost conversion rates by triggering in-site notifications based on customer page visits and dwell time.
Increase customer engagements through interactive games on WhatsApp, Facebook and LINE.
Create coupons to amplify conversion rates for marketing campaigns and VIP customers.
Broadcast messages to your WhatsApp, FB, and LINE targeted contacts. Get reports with opens, clicks, and revenue records.
Enhance customer support with automated messaging, marketing, and shopping experiences in a seamless manner.
Bind customers to specific sales representatives for 1 on 1 personalised service. Automatically calculate sales performance for revenue recognition.
Multiple stores and salespeople can collaborate using one WhatsApp / LINE official account, with the flexibility to customise message settings and customer allocation rules for each store.