Broadcast
Broadcast WhatsApp, Facebook, LINE messages to target audience. Reports for reviewing revenue and click-through rate results are generated automatically.
Event turn-out rate
Broadcast read rate
Click-through rate
Volvo Cars is a global premium automobile manufacturer founded in Sweden in 1927, renowned for its commitment to safety, innovative design, and sustainability. Today, Volvo operates in more than 100 countries worldwide through a network of around 2,300 dealerships, continuing to lead the industry with cutting-edge technology, electrification, and customer-focused experiences.
Volvo leveraged Omnichat to centralize communications, automate FAQs, personalize marketing, and boost campaign results through WhatsApp — ultimately achieving higher engagement, more efficient sales processes, and stronger customer loyalty.
At Volvo, our key focus has always been to put people at the center — ensuring safety, sustainability, and a premium customer experience. As we move towards electrification and smarter digital engagement, we are committed to building lasting relationships with our customers while shaping a more sustainable future for mobility.
Volvo Malaysia enhanced customer engagement by introducing a WhatsApp chatbot powered by Omnichat. The chatbot provides effortless navigation through a structured menu, enabling customers to quickly access information on vehicles, services, and test drives. With automation handling 20% of discovery questions, sales advisors are freed up to focus on more complex enquiries. Keyword-triggered auto responses further ensure customers receive instant answers to common queries, creating a seamless, efficient, and personalized experience from the very first interaction.
The Volvo WhatsApp solution builds stronger customer relationships by offering a seamless booking process, allowing customers to schedule test drives directly in chat. Automatic responses to common queries ensure quick support, while tailored recommendations delivered on a familiar platform make the experience more convenient and personal. Together, these touchpoints create meaningful, two-way engagement that drives loyalty and trust.
Moving beyond traditional methods, Volvo embraces WhatsApp broadcast. The company leverages data-driven insights to precisely target and tailor messages, ensuring every piece of information its customers receive is relevant and valuable. This approach, combined with seamless support from both intelligent chatbots and dedicated live agents, dramatically boosts message visibility and engagement, leading to significantly higher interaction rates than conventional outreach..
With Meta’s blue tick verification ensuring credibility and customer trust, Volvo Malaysia was able to maximize the impact of its WhatsApp broadcasts. These campaigns achieved a click-through rate of over 9% and delivered an exceptional 90% event turnout, demonstrating the effectiveness of personalized, trusted communication at scale.
Broadcast WhatsApp, Facebook, LINE messages to target audience. Reports for reviewing revenue and click-through rate results are generated automatically.
Tag customers based on their behaviour such as browsing pages, clicking buttons, interacting with Chatbot, and purchasing items for remarketing.
Set up automated WhatsApp, FB, IG and LINE Chatbot to reduce customer waiting time.
Online merging Offline sales. Frontline sales can conduct 1 on 1 selling anytime, anywhere.
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