Broadcast
Broadcast WhatsApp, Facebook, LINE messages to target audience. Reports for reviewing revenue and click-through rate results are generated automatically.
Receive rate
Read rate
Click-through rate
The SMCP Group, a prominent player in the international fashion arena, provides a distinctive portfolio of accessible luxury brands, including Sandro, Maje, Claudie Pierlot, and Fursac. Operating across 43 countries with an extensive network of over 1,660 points of sale, the group delivers unique products and premium customer experiences, embodying Parisian elegance and style on a global scale.
SMCP utilizes Omnichat’s WhatsApp Business Platform to revolutionize the group’s customer interaction strategy in the Hong Kong and Southeast Asian markets. This approach delivers highly personalised interactions tailored to individual preferences, significantly enhancing customer satisfaction.
Our focus is on personalised 1-on-1 service, both pre- and post-sale, and on understanding our customers through data.
The SMCP WhatsApp chatbot boosts customer engagement with instant, automated responses to FAQs. By handling routine inquiries, the chatbot improves efficiency, allowing human agents to focus on more complex or nuanced customer issues.
The chatbot efficiently routes inquiries to the right representatives, from offline stores, e-shop to general customer service. When customers are directed to a specific store, they can connect with a sales associate for personalised service, allowing for tailored product recommendations and shopping experience.
By consolidating all WhatsApp communications for Sandro and Maje branches onto a unified platform, the system provides flexibility in transferring customer conversations between different sales associates or store locations. Meanwhile, the storage of customer preferences and interaction data within the Omnichat system ensures the retention of critical knowledge, even in the event of staff changes.
Omnichat’s WhatsApp broadcast functionality supports customer segmentation through tagging. This enables SMCP to precisely identify and target the most relevant customer segments for each broadcast, ensuring that customers receive personalised and engaging content that resonates with their individual needs and interests.
Meta’s blue tick verification adds trust and credibility, assuring customers of authentic interactions. SMCP delivered bulky WhatsApp broadcasts, they have not only driven click-through rates of over 14%, but have also resulted in a noticeable increase in traffic to both their e-shop and physical stores.
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