According to the DIGITAL 2024: HONG KONG report by Hootsuite and We Are Social, WhatsApp’s penetration rate in Hong Kong is approaching 80%, making it the most widely used social media platform among locals. Mastering WhatsApp marketing techniques is crucial for developing your marketing strategy for 2025.
Our client, OPTICAL 88, will share how they successfully modernised their customer service and marketing strategies through the implementation of Omnichat’s WhatsApp Business API solution, achieving a remarkable 72% automation and significantly enhancing customer interaction.
✅ Customer Case Study: OPTICAL 88 simplified multi-channel customer service management, optimised resource allocation, and created a seamless WhatsApp journey to increase customer engagement.
✅ Discover the Top 5 Digital Marketing Trends for 2025
✅ 24/7 Chatbot Automation: Handle high volumes of inquiries, provide clear product information, and guide customers through their shopping journey.
✅ Chatbot Preference Tracking: Automatically push suitable products based on customer preferences to enhance loyalty and repurchase rates.
✅ Targeted WhatsApp Promotions: Send exclusive offers to different customer segments to maximize marketing effectiveness.
✅ Utilising WhatsApp Coupons and Games: Boost festive shopping enthusiasm and brand interaction.
✅ Abandoned Cart Reminders: Send reminders to customers with incomplete checkouts to improve conversion rates.
✅ Integrated Customer Conversations: Manage inquiries from WhatsApp Business API, Facebook, and Instagram on a single platform to establish a robust customer relationship management system.
🌟 Join the seminar for free and receive a complimentary eBook on “WhatsApp Holiday Marketing” after attending!
Andrea Chan
Digital Marketing Manager, OPTICAL 88
Clement Lau
Senior Account Director, Omnichat